The first step in identifying opportunities is to identify market needs. In healthcare, we analyze gaps in care pathways and opportunities for cost avoidance or cost reduction. In-depth interviews and surveys can be good tools to do this, usually with a product concept in mind. This market research is useful for identifying targets and developing messaging that resonates with them.
How big is the market? What is the competitive landscape? What are the pain points for prospective customers? How do they react to proposed use cases for a product? What messages resonate? We will design and execute studies to generate insights that will guide strategy and focus tactical execution.
Examples of Market Research Projects
These projects were executed for a start-up diagnostics company.
|Secondary market research: Literature review, guidelines||Opportunity assessment for cardiovascular disease, diabetes, oncology, GI disease...|
|Primary market research: In-depth interviews and online survey||Health systems executives on population health initiatives; product concept testing|
|Primary market research: Online survey||Cardiologists, endocrinologists, internists for needs analysis; product concept testing|
Download a description of projects
Download the Analysis Flyer
The flyer summarizes our approach to market research.